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Pet global expo9/12/2023 ![]() ![]() ![]() I predict that brands will begin to build out new consumer profiles that align to some of these key trends, and I believe we’ll see hyper-targeted marketing campaigns directed at consumers as these trends continue to gain popularity. The pet industry is constantly evolving, with new trends and innovations emerging all the time. Some popular brands we saw were PetSafe, PetCube and Furbo. Products like smart collars, treat-dispensing cameras and feeding systems allow pet owners to track their pets’ activity levels, monitor their behavior and even dispense food and treats from their smartphones were featured in both the New Product Showcase and around the show floor. There was a notable presence of tech products for pets to allow pet owners to monitor and interact with their pets remotely. This is why you may see even more pet brands, like Solid Gold, highlighting the various biotics in their foods, treats, and supplements and focusing on their beneficial impact on overall gut health. All these ingredients working together have been proven to improve gut health and the digestive process. When probiotics feed on prebiotics, there’s an important product that provides even more benefits for gut support: postbiotics. Prebiotics are the resistant starches found in ingredients like fruits, veggies and whole grains. Probiotics are living organisms that you can find in fermented foods. Probiotics and prebiotics support gut health and have become staple ingredients in many pet foods and supplements as the benefits become more widely understood and accepted as ways to support good gut health. Supporting this trend, we saw brands like the New Best in Show winner Lickimat introduce mealtime enrichment mats, as well as bowls, bottles and other new products to add variety and uniqueness to pets’ meals. From freeze-dried fruits and mousses to powdered toppers and broths, we saw pet brands unveiling new formats that can layer up into an elaborate, yet easy-to-make meal in a bowl. The trend that is emerging is to add new formats to feed and enrich their pets’ mealtime. Serving up the average wet and dry dog and cat food for a meal has become just the first step in meal preparation for our furry friends. ![]()
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